Bleecker Street Publications and GAT Marketing Unite to Forge a New Path Forward

Royal Oak, Michigan (November 5, 2024) – Bleecker Street Publications has acquired GAT Marketing, combining forces to spearhead a new wave of growth and innovation. This acquisition integrates GAT Marketing’s top-tier publication sites and award-winning team with Bleecker Street’s rapidly expanding media empire.

Effective immediately, Charles Anderson will lead Bleecker Street Publications as its new CEO. This strategic move allows Emily E. Long, Bleecker Street’s current Chief Legal Officer, to use her new position as Chair of the Board of Managers to broaden the company’s appeal and develop an inclusive, non-partisan media resource that fills a gap ignored by traditional outlets.

“This acquisition is a strategic leap forward,” says Emily E. Long. “Combining our strengths allows us to leverage GAT Marketing’s cutting-edge tools and extraordinary team. Their depth of expertise complements our own remarkable talent and the 485.67% growth following the Athlon Outdoors acquisition, propelling us toward ambitious 2025 goals.”

Key initiatives include the launch of programmatic intent-based targeting products as well as continued expansion of new brands and acquisitions under Charles Anderson’s leadership. “We are excited to merge GAT Marketing’s existing publications and proprietary tools to enhance endemic advertising and bring new opportunities to a market that is under served by big tech to the Bleecker Street Publications family of brands,” says Charles Anderson.