Bleecker Street Publications Hires GAT Marketing as Digital Agency of Record

Royal Oak, Michigan (November 30, 2023) – Along with the recent acquisition of the Athlon Outdoors portfolio, Bleecker Street Publications has selected GAT Marketing, the industry’s digital marketing leader, as their agency of record. 

As Athlon Outdoors brands move from print to digital series on AthlonOutdoors.com, GAT Marketing’s expertise will be instrumental in bringing the vision and reimagined design from Bleecker Street Publications to a larger percentage of the firearms community. 

“We’re thrilled to have the GAT Marketing team as our partner on this new adventure,” said Emily Long, CEO and investor at Bleecker Street Publications. “GAT’s extensive experience in the 2A community and impressive growth, not to mention their extensive digital knowledge and resources, makes them the perfect partner to execute this ambitious project. Website traffic has already seen an 80% increase month over month.” 

To generate higher user engagement and more niche content resources, the site will undergo a redesign that focuses on individual brands, starting with Ballistic. More traffic to the branded titles, combined with a new engagement program, will translate into more content delivered to users daily and increased opportunities for advertisers to interact with users.

According to Charles Anderson, CEO of GAT Marketing, “the firearms industry is consistently plagued by big tech conglomerates limiting opportunities for brands to engage new enthusiasts through commonly used outlets. We are so excited to work with the team at Bleecker Street Publications on building a truly unique and digital focused media company that offers new tools and resources to this industry.”